Israeli websites in the .co.il zone, local news outlets, thematic portals, promotional articles, and external links. Where to find platforms for business promotion, how much publication costs, why a well-known media outlet doesn’t always bring more clients, and how to choose the right resource without wasting the budget.
Author: Lev Varshavsky
If a company is located outside of Israel, is unfamiliar with the local advertising market, doubts the reliability of suppliers, or faces difficulties with payment and document processing, the entire placement process can be entrusted to the Israeli agency Nikk.Agency.
We are engaged in internet marketing, SEO, and business promotion and can handle the selection and verification of local platforms, negotiations with publishers, preparation and translation of materials, organization of publications, settlements with Israeli contractors, and necessary documentary support. The client receives one local partner, an agreed budget, and control of the entire process — without the need to independently understand the specifics of the Israeli market.
Creating a business website in Israel today is relatively simple. But making it so that potential clients find it is a more challenging task. Especially in competitive areas: construction, repair, real estate, medicine, tourism, legal services, online trading.
You can increase the Google Ads budget, develop social networks, invest in search engine optimization. But there is another channel for attracting an audience that small companies do not always use: publications on external internet resources.
An advertising article in a local publication, material on a thematic portal, a professional publication with a link to the company’s website — all this allows the business to be present not only on its own pages but also where potential clients are already looking for information.
In Israel, there is an entire market for such placements. Hundreds of local websites, regional portals, specialized directories, marketing agencies, and intermediaries.
Moreover, ordering an article can cost from a few dozen shekels to several thousand.
Let’s figure out what exactly is being sold, who needs it, and how to choose the right option.
Why businesses need advertising articles on other websites
Let’s imagine a small company for apartment renovation in Haifa.
It has a website, photos of completed works, customer reviews. But a person who is going to renovate an apartment may not know about its existence at all.
He is looking for information about the cost of renovation, the timing of the work, the choice of contractor. He reads local websites, compares recommendations.
Now imagine that a regional portal publishes an article about how much a major apartment renovation in Haifa costs. Inside — recommendations from specialists, real examples, and a link to the company’s website.
Such material can bring an interested visitor, introduce him to the business, and give him the opportunity to directly request a service.
Similarly, publications work for travel agencies, medical clinics, restaurants, online stores, and companies serving certain areas of Israel.
However, not every article with a backlink brings clients. Much depends on where it is published and who reads it.
Why pay attention specifically to Israeli sites .co.il
One of the features of the local market is the wide selection of internet resources in the national domain zone .co.il.
It is used by commercial companies, online stores, industry projects, local information platforms, and specialized publications.
For businesses operating within Israel, such resources are of practical interest. Not because the domain itself guarantees high positions in Google. There is no such guarantee. But because a local platform can be selected based on geography, theme, and audience language.
For example, a company from Ashdod that installs air conditioners might benefit from an article on a regional portal with a local audience.
A real estate agency in Haifa — material on a platform dedicated to the city, real estate, or relocation issues.
A travel company — publications on resources dedicated to traveling around Israel.
A separate story is the language. In the same country, a business can serve Hebrew-speaking, Russian-speaking, English-speaking, Arabic-speaking, and Ukrainian-speaking clients.
Therefore, when selecting a platform, it is worth looking not only at its domain but also at what audience reads the materials.
For companies working simultaneously with Israel and Ukraine, Ukrainian resources are also of interest. However, the mere presence of a Ukrainian or Israeli audience does not yet make a site a suitable advertising platform. The connection with a specific service is important.
Where can you order an advertising article in Israel?
In practice, there are three common options.
The first — directly through the editorial office. This method is suitable if the company has already decided on a specific publication. For example, wants to order an interview, present a new product, or conduct an image campaign.
You can discuss the format of the publication, images, material placement, and other conditions.
But if you need to place ten articles on different sites, you will have to negotiate separately with each editorial office.
The second option — through a marketing agency. It selects platforms, prepares texts, and organizes placement.
This is convenient when the company does not have its own specialist. However, it is necessary to understand how much the publication itself costs and how much the agency’s services cost.
The third — specialized catalogs and marketplaces. They combine offers from various resources in one system. You can compare platforms, view prices, choose a theme, and place orders.
On the Israeli market, in particular, BuyPost, BUY-LINKS, and BestLinks, as well as other smaller catalogs, operate. Each service has its own set of sites, rates, and additional services.
For entrepreneurs who want to independently control the budget, such catalogs allow seeing more options than when contacting a single advertising agency.
How much does a publication cost in Israel: from tens to thousands of shekels
The cost range is indeed large.
For example, according to the price list published on August 28, 2026, by BuyPost, the company’s catalog at that time included 1156 platforms.
The minimum cost was 50 shekels, the average price in the catalog was 249 shekels, and the upper reached 6000 shekels. According to the terms of this price list, text writing is included, prices are indicated without VAT.
Another example is BUY-LINKS. The company’s open catalog includes thematic resources with offers around 150 shekels. At the same time, publications in some major Israeli media already cost thousands.
And here an interesting nuance is discovered.
Even within one well-known publication, the price can depend on the section, format, and placement conditions.
For example, material can be published on the site, but the reader can mainly access it via a direct link. In this case, the publication does not necessarily receive a wide audience of the publication.
Some platforms have restrictions on content, volume, images, and article storage periods.
Therefore, the price itself says little about the potential result.
Before paying several hundred or thousands of shekels, it is necessary to understand what exactly is included in the order.
How to select platforms if you need the Israeli market specifically
You can search for sites through Google independently. But if you need several publications in Hebrew, English, or Russian, it is more convenient to use a single catalog.
For example, the BestLinks system offers a wide selection of Israeli and foreign resources, including numerous local sites in the .co.il zone.
The catalog allows selecting platforms by theme, language, country, cost, and domain metrics. Among the offers are national and regional news resources, thematic sites, and specialized projects.
According to the company itself, its network includes more than 2900 sites. This is the declared figure by BestLinks, not the result of an independent audit of the catalog.
Separate orders and placement packages are provided. The catalog also allows comparing site characteristics and exporting information to Excel.
For the owner of a small company, such a system may be more convenient than independent negotiations with dozens of editorial offices.
View the catalog of sites for placing advertising articles and links in Israel
At the same time, the number of available sites is not yet a guarantee of quality. Choosing a specific resource should take into account your own audience and campaign goals.
What is better: a well-known publication or a small thematic site?
Suppose an Israeli company sells professional equipment for restaurants.
It has two options: an expensive publication on a large national news portal or several materials on small resources visited by restaurant owners and industry specialists.
Which option will bring more clients?
The answer depends primarily on who will see the publication and what offer the reader will receive.
A large media outlet can be a useful tool for increasing brand awareness. A thematic publication — for addressing a specific group of potential buyers.
This difference is especially noticeable at the regional level.
A small business from Kiryat Yam has no particular reason to pay solely for the loud name of a publication if its task is to attract customers from Haifa and Krayot.
A local portal with a suitable audience may be a more appropriate platform.
But even here, it is not worth focusing only on the supposed geography. It is better to request information about traffic and see how actively the site is updated.
DR, traffic, and reputation: what to check before paying
Advertising placement catalogs often indicate DR — Domain Rating.
This is a metric from the Ahrefs service, reflecting the assessment of the domain’s link profile. It can be useful for comparative analysis but is not equivalent to traffic and certainly does not show the number of potential clients.
A site can have a high DR and practically not attract the audience the advertiser is interested in.
Therefore, it is useful to check several things: how long the resource has existed, whether materials are regularly published, whether the theme matches the advertised business, and how substantial the already published articles are.
Separately, it is necessary to find out how long the material is placed.
Some platforms promise permanent publication, others set a certain minimum period. For example, BuyPost publicly states a placement guarantee of at least one year.
For the advertiser, this is a significant difference.
If the article disappears after a few weeks, there is no point in counting on a long-term effect from it.
NAnews — Israel News | Nikk.Agency previously examined the issues of digital presence for small businesses in the material “How to use social networks and blogs to promote small businesses in Israel”.
External publications make sense to consider as part of an overall promotion system. Especially when the company already has a working website, clear contacts, reviews, and a convenient way to place an order.
What material is better to publish
Often, the client wants to place a maximally promotional text: the company was founded many years ago, provides high-quality services, uses innovative technologies, and is considered a leader in its industry.
Such material is of little use to the reader.
Another logic works better: the article should answer the question with which the potential client actually comes to the internet.
For a renovation company, this could be an explanation of the cost of major apartment renovation in Israel. For a travel agency — a selection of little-known routes. For an electronics store — recommendations on choosing specific equipment.
The advertised company appears in the material naturally: through an expert comment, a practical example, or a service offer.
And here arises another question — who writes the article?
If text preparation is included in the cost, it is necessary to clarify whether the service implies full editorial work. Some platforms offer different options: the client’s own text, material by a professional author, or preparation using artificial intelligence.
The latter option is not necessarily bad in itself. It is important that the published material is factually accurate, useful, and meets the platform’s requirements.
And what about buying backlinks and Google?
Here there is a significant difference between regular advertising and artificial link building.
Google allows paid publications and commercial links, but recommends marking such links with the attributes rel="sponsored" or rel="nofollow".
Buying links solely to manipulate search results violates the search engine’s rules.
Therefore, promises of guaranteed top Google rankings after purchasing a certain number of links should be taken critically.
The publication should have independent value for the reader and the business.
And if it simultaneously brings new visitors, introduces the audience to the company’s services, and strengthens its presence on the internet, this is already a concrete result.
At the same time, a paid article does not replace technical site optimization, quality content, and working with potential client queries.
How not to waste the advertising budget
Suppose a small business owner has 1000 shekels for external publications.
It is not necessary to spend the entire amount on one well-known resource. But also buying twenty random links just because they are cheap is not worth it.
You can pre-select several suitable platforms, compare conditions, determine the topic of each article, and conduct a limited campaign.
Before ordering, it is advisable to find out whether text preparation is included in the cost, whether the material can be agreed upon, how many links are allowed to be placed, and what will happen if the editorial board refuses to publish the article.
The reliability of an intermediary is not shown in promises to bring the site to the first page of Google, but in the transparency of conditions: clear cost, confirmation of completed order, the ability to receive an invoice, and pre-agreed rules for resolving disputes.
For an Israeli company, it is also important to clarify the procedure for issuing חשבונית מס — a tax invoice necessary for the correct accounting of relevant expenses.
Finally, it is worth tracking the result.
For this, UTM tags in links, website traffic analytics, data on applications, inquiries via WhatsApp, and completed purchases are used.
Ten published articles are not equal to ten attracted clients. Sometimes one suitable publication turns out to be more useful than a whole package of unsuccessful placements.
And what if the client is abroad and does not know the Israeli market?
A separate situation is when a company is located outside of Israel but wants to promote its goods, services, or internet project here.
For example, a Ukrainian manufacturer plans to enter the Israeli market. A European travel company is looking for local information platforms. Or an international SEO agency has received an order to promote an Israeli site but is completely unfamiliar with local publishers.
Quite practical questions arise. How to distinguish a truly working Israeli resource from a site created solely for selling links? In what language to negotiate with the editorial board? How to agree on publication, check the contractor, make payment in shekels, and obtain the necessary accounting documents?
And if the company operates abroad, questions of cross-border payments, VAT, invoicing, and documentary expense processing are added.
In such cases, it is not necessary to independently understand all the features of the local market.
The Israeli agency Nikk.Agency, working in the field of internet marketing, SEO, lead generation, and business promotion, can take on the entire process of organizing placements in Israel. The agency is physically located in the country and works in Hebrew, Russian, Ukrainian, and English.
Depending on the task, we can select platforms, check offers from local publishers, agree on prices and conditions, organize the preparation and translation of materials, monitor publications, and provide the client with a report on the work done.
Financial issues are agreed upon separately: settlements with local contractors, payment procedures from abroad, invoicing, and necessary documents. Tax conditions are determined individually, taking into account the client’s country and the nature of the transaction.
In fact, a foreign company gets one local partner instead of having to independently search for and verify dozens of Israeli suppliers.
At the same time, the client agrees in advance on the budget, selected platforms, and the cost of support. There are no obligations to purchase a certain number of publications or work exclusively with one marketplace.
For discussing the organization of advertising publications and promotion in the Israeli market — Nikk.Agency.
Where is it ultimately more profitable to order advertising articles in Israel?
There is no universal answer, but the direction of the search depends on the specific task.
If a company wants to publish a large interview or conduct an image campaign in a specific media, it makes sense to contact the editorial board directly and compare conditions with agency offers.
If it is necessary to regularly place materials on several resources, it is more convenient to work through specialized catalogs. There it is easier to compare prices and characteristics of platforms.
For regional businesses, local portals and thematic sites in the .co.il zone are especially interesting. But before buying, it is necessary to evaluate not only the domain name but also the real audience and content of the resource.
With a limited budget, it is useful to start with a few publications, measure the result, and only then expand the campaign.
However, buying a large package solely because of an attractive price is not worth it. First, you need to make sure that the selected sites really match the interests of potential clients.
Ultimately, a business owner needs not dozens of new lines in an SEO report, but people who learn about the company, become interested in its services, and place an order.
This is the result by which the effectiveness of advertising publications should be evaluated.
For preliminary selection, you can use the catalog of Israeli and foreign platforms with a choice of topics, language, and placement cost.
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