“Search is not the same”: how to promote a business and a website in Israel in 2025, if AI is responsible for the answers – SEO, AEO, GEO, AIO, VEO, LPO
#promotion Promotion on the Internet is not a switch, but a long systematic work, but here we consciously narrow it only to internal optimization: SEO (technique and structure), AEO (answers and snippets), GEO (generative output), AIO (clarity for AI models), VEO (visual and voice) and LPO (multilingualism). No external links, PR or advertising — only […]
Project by Leonid Nevzlin: “Ukrainian Jewish repatriates in Israel: Jewish identity in the context of the Russian-Ukrainian war”
Project Leonid Nevzlin Center studies of Eastern European Jewry named after at the Hebrew University of Jerusalem explores the anthropological and Jewish aspects of aliyah from Ukraine in the context of war. The unique stories of repatriates have become valuable material for studying their integration and identity transformation. As a result of Russian aggression against […]
From the Holocaust to Russian Bombing: The Story of Elvira Borts and Her Grandson – The Defender of Azovstal – How a Jewish Family in Mariupol (Ukraine) Survived Two Genocides + Video
“I survived the Holocaust and then under Russian bombs. The story is repeating itself. But Ukraine must survive.” Russia follows in the footsteps of the Nazis, destroying Ukrainians just as Hitler destroyed the Jews. “We thought this would not happen again. But Russia has proven that we were mistaken.” Elvira Borts’ story was shared at […]
Jews from Ukraine: Golda Meir, born May 3, 1898 in Kyiv, became the most influential woman of the century #еевреїзаука

On May 3rd, 127 years have passed since the birth of Golda Meir. The most influential woman of the 20th century was born in Kyiv and became one of the founders of the State of Israel. Meir was one of the most prominent figures in world politics for over 30 years. She became the Prime […]
Jews from Ukraine: Yura Lifshits. How a Kiev resident stopped a train heading to Auschwitz with just one pistol and saved more than a hundred prisoners

In our section “Jews from Ukraine,” we will tell the story of the heroic act of Yuri Lifshits, a Kyiv native who stopped the “death train” heading to Auschwitz and saved over 100 Jews. His story is an example of heroism and courage that continues to inspire people to fight against injustice. On April 19, […]
Ukrainian cafe “Familia” in Israel in Rishon de Zion: how a married couple created a cafe that won the hearts of local residents
Journalists mynet talked about the unusual cafe “Familia”, which recently opened in Rishon LeZion (Zadal 5 Rishon Le Zion, Israel – on the map near the City Park “גן המושבה, ראשון לציון”). The owners of the establishment, repatriates from Ukraine Artem and Alena Bibenko, arrived in Israel only four years ago, but have already managed […]
How Israeli RADA RPS-42 radars help protect the skies in Ukraine from 2023

Israel, from the very beginning of the full-scale war, took a cautious position regarding military assistance to Ukraine. Officially, Jerusalem refused to supply Kyiv with lethal weapons, fearing deterioration of relations with Moscow for a number of reasons — which are not the subject of this article. Nevertheless, under pressure from Western allies and against […]
Jews from Ukraine: “Beitaniya Illit” is the first Zionist youth commune in Israel “Shomer Ha-Tzair”, founded by immigrants from Galicia (Ukraine) –
Jews from Ukraine, including from Galicia, played a significant role in the formation of modern Israel. One of the iconic stories was the founding in 1920 of the first Zionist commune, Beitaniya Illit, associated with the Shomer HaTzair youth movement. This was not just an experiment, but a whole philosophy that formed the basis of […]
UkraYiddish – The project of Jewish musician Oles Volynchik revives the unique cultural heritage of Ukraine and Israel through music – video
Project “УкраЇдиш” (UkraYiddish), created by the Jewish musician Oles Volynchik, became a symbol of the interaction of two great cultures – Ukrainian and Jewish. Through music and song translations, he creates a unique space where tradition and modernity intertwine. As part of its project, music translates Ukrainian songs into Yiddish and Jewish songs into Ukrainian. […]
Jews from Ukraine: Haim Hazaz – from the Ukrainian village of Sidorovichi to the first ever Israel Prize for Literature

A boy from a Ukrainian Jewish village who survived pogroms and humiliation by Russian authorities in Kyiv became a symbol of Israeli literature. The biography of Haim Hazaz in our permanent section “Jews from Ukraine” is a bridge between Ukraine and Israel, past and future. Roots in Ukraine: Childhood among forests and traditions Today the […]
From occupied Lugansk to Israel: the story of a Ukrainian teacher who continues to teach mathematics online to her students from Haifa
The story of Maya Rybnikova: from occupied Lugansk to Haifa. A significant event for the Ukrainian diaspora took place in Haifa, in the heart of Israel. The Embassy of Ukraine handed over the state award on December 19, 2024 “Honored Teacher of Ukraine” Maya Rybnikova is a math teacher from Russian-occupied Severodonetsk. This award is […]
An Israeli photographer creates a project dedicated to Ukrainian women in Israel. Models pose in traditional Ukrainian costumes against the backdrop of Israeli cities, uniting the culture and history of the two nations.
Photo project by Israeli photographer Olga Savinadedicated Ukrainian women in Israelbecame not only a way to preserve cultural heritage, but also a bridge between two peoples. Models dressed in traditional Ukrainian costumes pose against the backdrop of Israeli cities, creating a visual story that unites past and present. “I would like to do a series […]
Since 1976, the Ukrainian mosaic icon of the “Zarvanitsky Mother of God” in Nazareth has occupied one of the central places in the Basilica of the Annunciation – how did this happen?
Entering the churchyard of the Basilica of the Annunciation in Nazareth, you immediately notice the beautiful mosaic depicting Ukrainian Zarvanitsky Mother of Godlocated directly opposite the main entrance to the temple. It is surprising that this image ended up in such an important place, among the mosaics of other countries – as if the Virgin […]
Bar Mitzvah in Israel Three Years After Evacuation from Ukrainian Zhitomir from Russian Bombs: The Fate of Jewish Children from Ukraine

Three boys from the Jewish orphanage “Alumim” in Zhytomyr and two of their friends celebrated their bar mitzvah in Ashkelon three years after fleeing from Putin’s aggression. Israel became their new home — they speak Hebrew, study in Chabad schools, and dream about the future despite the trauma of the past. This story is a […]
Jews from Ukraine: from Uman to the White City. Yehuda Magidovich, the first architect of Tel Aviv
The first chief architect of Tel Aviv – a city destined to become one of the most influential capitals in the world, was a native of Uman, Yehuda Magidovich, the son of Uman women’s hat designer Binyamin Zvi and Uman housewife named Rachel. When one of the founders of the State of Israel and its […]
Jews from Ukraine: Moshe Segal from Poltava, the man who was arrested for blowing the shofar in Jerusalem on Yom Kippur
The story of Moshe (Moshe-Tzvi) Segal is the trajectory from Poltava to Jerusalem. Youth in the Ukrainian Jewish environment, strict study routine, and the first Zionist circles turn into a public gesture of freedom at the Western Wall on Yom Kippur in 1930. He gave the final sound of the shofar — tekiah gedolah — […]
Ukrainian-Israeli production of “Aeneid” – premiere by Yevgeny Lavrenchuk and Yefim Ruakh – “Aeneid that no one has seen yet”
Short answer. This is a play, not an opera. The premiere is scheduled for January 2026: director — Yevhen Lavrenchuk (Ukraine), stage designer — Efim Ruah (Israel). The announcement was made by the leadership of the Transcarpathian Academic Music and Drama Theater (Uzhhorod, Ukraine). The international team promises a living musical fabric, expressive scenography, and […]
Jews and Ukrainians: a thousand-year history of neighborhood in the research of the Ukrainian YouTube channel “named after T.G. Shevchenko” – we recommend
“Jews and Ukrainians. Our peoples have not lived side by side for ten, or a hundred, or even a thousand years.” This is how the story begins about the complex and deep relations between the Jewish and Ukrainian peoples on the channel “History of Ukraine named after T.G. Shevchenko.” Channel “History of Ukraine named after […]
Jews from Ukraine: Leo Motzkin. From Ukrainian Brovary to Kiryat Motzkin, named in his honor
And today in our section “Jews from Ukraine,” we will talk about Leo Motzkin — an outstanding public figure from Brovary, whose name is associated with the history of Israel and Ukrainian Jews. Leo Motzkin (Aryeh Leib) was born in 1867 in Brovary, Kyiv province of the Russian Empire. In this small town, near Kyiv, […]
Ukrainian soldier learns of his Jewish roots and undergoes circumcision after tragedy at the front

While the attention of the Israeli public is focused on the confrontation between Israel and Iran, the war in Ukraine does not subside. Russian missiles continue to strike Ukrainian cities, destroying both civilians and civilian infrastructure. But amid the destruction, losses, and anxiety, there are also stories that inspire — especially for the Jewish community, […]