Israel sets the pace: the French market is open to Ukrainian juices, export priorities are shifting

Israel has become one of the countries that today are forming the growth of export markets for Ukrainian fruit and vegetable products. This is evidenced by data from the Reform Office of the Ministry of Economy, Environment, and Agriculture of Ukraine, presented at the VeggiFruits 2025 conference. Against the backdrop of stagnation in traditional directions, it is Israel, along with Belgium and the Czech Republic, that shows the most noticeable demand dynamics.

Meanwhile, in monetary terms, the largest markets for Ukrainian products remain Germany, Poland, and Italy. However, the structure of demand and growth rates in these countries are noticeably changing, prompting producers to revise their export strategies.

According to Dmitry Romanov, a representative of the Reform Office, it is Israel that today is among the markets that “set the tone” for growth. This is a signal for exporters: it is worth focusing not only on volumes but also on the speed of segment expansion and solvent demand.

France deserves special attention, according to experts. The fruit juice market there shows steady growth, despite the overall slowdown in consumption in several food product categories. Romanov directly pointed out that France could be a promising direction specifically for Ukrainian juice producers, as the segment is in an expansion phase, and competition remains manageable.

Against this backdrop, Germany and Poland, which have long been considered base markets for fruit and vegetable exports, are going “into the red” in several positions. The expert noted that entering these markets now requires caution: growth has slowed, and pressure from local producers has increased. Italy maintains its position in terms of volumes but does not show the dynamics characteristic of previous years.

An interesting situation is also developing in the dried fruit segment. Poland and Romania are recording a decline in imports of this product, while the US market, on the contrary, remains attractive and shows a steady interest in this direction. This opens up additional opportunities for Ukrainian companies ready to adapt to the requirements of the North American market.

Overall, the export picture is becoming more complex and multilayered: instead of one or two “anchor” countries, producers have to work with several directions at once, taking into account differences in dynamics, regulatory conditions, and consumer preferences. Such shifts are forming a new export map of Ukraine today — from Israel to France and the USA, closely monitored by industry analysts and editorial offices, including NAnews — Israel News | Nikk.Agency, noting where the economy begins to grow faster than politics.