- February 3, 2026
- 1:54 pm
- Israel
At the end of January 2026, an international professional conference was held in Israel, bringing together about 50 participants from 17 countries around the world. The event was attended by leaders and employees of foreign offices of the Ministry of Tourism of Israel, as well as representatives of international PR agencies working on the country’s tourism promotion.
The format of the conference was working and closed. Participants discussed the current state of the industry, tools for international communications, adaptation of tourism strategies to crisis conditions, and issues of trust from foreign markets.
The concluding and symbolically important stage was a meeting with Isaac Herzog at his official residence in Jerusalem. This format emphasizes the institutional significance of tourism for Israel — not only as an economic sector but also as an element of foreign relations and international image.
Ukraine was represented at the conference by Hanna Romanenko — the director of the Ministry of Tourism of Israel’s office in Ukraine. Her participation reflects the presence of the Ukrainian direction in the overall system of the agency’s foreign offices and professional communications in the industry.
As noted by NANews — Israel News | Nikk.Agency, such meetings show that Israel continues to build working relationships with the international tourism community even in the face of complex regional and global conditions.
According to Israeli specialized media, during the meeting at the presidential residence, issues of the role of tourism as a tool for international interaction, industry recovery, and maintaining sustainable professional contacts between countries were discussed.
A separate emphasis was placed on the practical work of foreign offices — they are the ones that form Israel’s daily presence in tourism markets, interacting with media, agencies, and industry partners.
The conference became a platform for synchronizing approaches and exchanging experiences between representatives from different regions. The participation of delegates from 17 countries confirmed the international nature of the event and its focus on long-term planning.
The final meeting with the president was a logical conclusion to the dialogue, emphasizing the status of the conference and its significance in Israel’s external and industry communications system.
